Tag Archives: content presentation

Platform throw down which side should you be on?

1:28:2013Phone, laptop, tabletop, tablet. Which device should your content (web site info) be available on? All of them? In order to decide you need to step inside your user’s shoes. Ask yourself how the user is coming to the information, is it via a smart phone, tablet, etc.? Let’s go through the process using Parker Payroll Services as the model and go through each device. Starting with a smart phone, what content would a user of Parker Payroll access using this device? A user may use it to check if paperwork has gone through and checks issued. That could be a valuable option. How about accessing forms to fill out payroll data for processing? Probably not so much but it could be conveniently done using a tablet on the go. The content available for a laptop or tabletop computer is the same but might include expanded features, such as a blog, that isn’t necessarily available on smaller devices. An important and over looked factor is how is the information presented. Content on a smart phone will scroll, put the important need to know content at the beginning. The important take away is think like a user of your services and try to meet that need. Last food for thought, what about an app? Could Parker Payroll Services provide content and collect information using a specially tailored app?