Tag Archives: branding

Electrons are free

11:29:2012I thought it over, changed it around, used what I had, went from here to there and Bob’s your uncle. Bob’s your uncle is a British thing and I do not know what it means other than, there you go. Below is the working first page of Parker Payroll Services. Below that is a link to the work-in-progress site. I chose a very different and not typical style. I did it because I could and because more and more often I am seeing “new” design and concepts that either I or former colleagues did years ago. At the time we did them we were shot down as being too modern because of a, “I haven’t seen that before” mentality. So I designed what I liked, what I thought was user friendly and a bit atypical. You might not like it, you might think it is bad design. It is not, it is good design. It is different, not that much, useable yet simple. As many people that love curry an equal amount of people hate it. By the way, the bottom row doesn’t work and won’t take you to another page. Click the logo to go back home.

parkerhomepage

http://lisabelloli.com/parkerhome.html

To each according to his needs

2:13:2013Karl Marx was not likely talking about web sites but I am. Don’t be tempted to go over board on a web site. Think. Think about what your audience wants to know, then give it to them. Web designs can do magical things. Check out the following:
http://wechoosethemoon.org/
http://www.mono-1.com/monoface/main.html
Granted the first is out of this world. And the second is rather over the top but these are examples of what the web can do. And only the tip of the iceberg are these. Look, the point is make your web site what your customers need not what you want. Look at my web site, it has my portfolio and contact information and not much more. In my instance, anyone looking at it has already arranged to meet me or are thinking about contacting me. It gives my clients a chance to see if what I do will be a match to what they need. Another site I have done is Civic Square. This too is very simple. It tells potential clients about the principal’s expertise, and yes, the last name is the same as mine; look carefully you’ll see they are slightly co-branded.
lisabelloli.com
civicsquarellc.com
For my example, Parker Payroll Services, my site will have a twofold purpose. One will tell potential clients about the services Parker Payroll Services offers and another part of the site will be for current customers. Next week I will show rough designs for a home page.

Send me a letter

This week: Letterhead and Invoice. Things like proposals will follow the style of the invoice. As will the tear sheet for the scope of services. I will have that, I will have to decide whether I need a two fold brochure.

Parker letterhead

Parker invoice