After consideration I chose to prepare a tear sheet rather than a brochure. The following is why a tear sheet is the best use in this instance and why a brochure would be better in other circumstances. But first, let me explain what a tear sheet and brochure is:
Tear sheet: Tear sheet has several meanings. For our use a tear sheet is a single piece of paper that conveys information or services a business or organization supplies.
Brochure: A brochure can serve the above purposes but it can also be used to convey all sorts of information about just about anything. Brochures are a single sheet of paper that can vary in size and is folded. The folded size is typically 8.5 inches in height and slightly more than 3.5 inches in width.
- Tear sheets can fit nicely into file folders with other papers
- It is often one sided-which depending on how much information you have is a good thing
- Both a brochure and a tear sheet are in danger of getting lost on a desk; I think a tear sheet is easier to find
- It can easily be combined with other papers to make a neat professional package
- Not that a brochure is unprofessional, but it has a broad range of subject and uses; they are very common and can seem too informal
- It is perfect for display and casual distribution
- It is pre-folded, perfect for transport
- It can be laid out to guide the reader through the information
- It is the perfect way to include a short form
I think a tear sheet looks less like a sales tool, though it is, and more as a method to dispense information. There are two versions here. One is shown without a business card attached and he other with a card. The card can be simply clipped to the sheet for easy reference and removal.