Here is the logo. It is in one typeface but two color. I used brown and black because as discussed before these colors and especially together represent stability, reliability and dependability. The serif typeface is an old fashioned choice. But again I am thinking about stability. The partner to my serif typeface, Minion Pro is the san serif typeface, Helvetica. These are the two typeface that I will use throughout the branding. The typefaces will be brought together on the business cards, letterhead and all other identity support items.
I decided against using an icon. I considered some of the obvious ideas. A roll of money, a stack of cash, a check, a check (✓). I decided against an icon because I decided it would not give the company a polished, professional look. I considered shapes, squares, boxes but again decided to keep it simple. The line at the bottom will serves several purposes. The first is that it finishes the logo. It says, “Here. It’s done.” Secondly, I will use the line a design device. I can use it at the bottom of pages as an element, or even look into extending it to include other text or indicate a break or connection.
For more see: Anatomy of a good logo