This is the logo I will be working with to create my branding for Parker Payroll Services. The far left is the two color logo that will mostly be used. The middle is the black version and the far right is the one color, color version. The two color will be the most often used, the all black less so and the far right rarely.
Brown and black. I chose those colors because it feels very corporate, steady, sturdy and reliable. For a cool infographic about logo and what their colors say click here.
I have my typeface: Minion Pro, serif and Helvetica, san serif. (Helvetica is a great typeface don’t let anyone tell you different.)
Color Scheme: Brown and black
Branding strategy: Professional, reliable, sturdy, consistent.
Next: A look at the whys and why nots and the look and feel.