Please don’t try this at home, I’m a professional. I am in the process of creating a logo for my fictional company, Parker Payroll Services. The first thing I did was answer the questionnaire about determining logo needs and wants.
The essence of my business is that it is a start-up payroll services company. It will provide the paperwork, pay checks or electronic deposit duties and taxes reporting for companies payroll duties with up to 1000 employees.
The direction I envision it taking is local to regional. At it’s largest, it will be 12 employees.
In five years I see modest growth, developing a client base at a manageable rate. All the time keeping up with software, hardware, tax codes and industry information and advancements.
Three words that I hope embodies the logo: competent, stable, reliable.
Here and there and yin and yang words: banker/modern, reliable/up-to-date.
I want a logo that is all words no icon.
How does your designer do this? At the client meeting you should be presented with three or so logo ideas. What you should not see is ten or twelve ideas. What you won’t see is what follows. The first is a few of the variations and ideas that went into the Civic Square logo. After that, my logo, Lisa Belloli and lastly the work in progress, Parker Payroll Services.
Civic Square was over 20 sheets like these examples, Lisa Belloli has half a dozen development sheets and countless hand drawn sketches and lastly Parker Payroll Services in development. This is why a designer really is worth the expense.