Monthly Archives: December 2012

Let’s return to the project after the holidays

11:13:10Beginning today, treat everyone you meet as if they were going to be dead by midnight.  Extend to them all the care, kindness and understanding you can muster, and do it with no thought of any reward.  Your life will never be the same again.

~Og Mandino


Let’s start at the very beginning-a very good place to start

10:17:2012I was planning on writing an example of media content for this post but changed my mind and decided to put together a whole design stratagem from start to finish. I am going to cover all the topics I’ve been covering for the past two and half years. I am going to take my fictional payroll company give it a name, logo, letterhead, business cards, brochures, the whole works including web page samples and content marketing samples. We’ll start with company names, develop a branding strategy, type scheme, color scheme, logo and on and on.  Why I think this is a great idea is because I will be taking many of the ideas, rules and suggestions I’ve made and implementing them. I am using my fictional payroll company because of it’s inherent un-sexiness. I don’t find it very helpful seeing albeit great design examples that are easy. It isn’t hard to be daring and edgy if the business is an advant garde art gallery or a yoga studio. Payroll companies are real world and their clients are dry cleaners and plastics manufacturers. Next week, I will name my payroll company and cover why names are important.