Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness and understanding you can muster, and do it with no thought of any reward. Your life will never be the same again.
Since I’ve decided to create a design presence for a fictional company I thought I would outline what I plan to cover. By starting from scratch with a fictional company I get to do what I believe is the best way to create a graphic identity. I’ve chosen a payroll company because while a yoga studio or gift shop is more exciting and has more creative capital that’s not terribly real world. With that in mind, I’ve chosen a payroll company. Here is the outline of what I intend to cover. By the way, there is no one way to do this, I am not doing this for other designers, this is a primer for non-designers. I don’t advocate any one who isn’t a designer doing this on their own. But I think by understanding the process and working with a professional designer this can be a satisfying experience for the client and designer.
I. Company name
A. The importance of thinking ahead and thinking big or small
B. Color Scheme
A. The how’s and whys and more importantly, why not.
D. Look and feel
A. Business cards
D. Tear sheets
A. Web site
C. Online services
V. Social Media
VI. Advertising traditional vs. new
I was planning on writing an example of media content for this post but changed my mind and decided to put together a whole design stratagem from start to finish. I am going to cover all the topics I’ve been covering for the past two and half years. I am going to take my fictional payroll company give it a name, logo, letterhead, business cards, brochures, the whole works including web page samples and content marketing samples. We’ll start with company names, develop a branding strategy, type scheme, color scheme, logo and on and on. Why I think this is a great idea is because I will be taking many of the ideas, rules and suggestions I’ve made and implementing them. I am using my fictional payroll company because of it’s inherent un-sexiness. I don’t find it very helpful seeing albeit great design examples that are easy. It isn’t hard to be daring and edgy if the business is an advant garde art gallery or a yoga studio. Payroll companies are real world and their clients are dry cleaners and plastics manufacturers. Next week, I will name my payroll company and cover why names are important.