What makes a pleasant read? Is it the content, the way or style in which it’s written? What do I mean by a pleasant read anyway? I mean text that is pleasant to read no matter what the subject or style. We talked about 12 point being the ideal point size for elderly and low readers but what if your audience is neither? Here’s a quick break down of what point size goes with what age. Serif typefaces are still the way to go, that has not changed.
Preschoolers and those just learning to read: 24 Point
7-8 year olds: 18 Point
8-10 year olds: 14 to 16 Point
12 year olds: 12 Point
Adults: 10 Point
College Students: 9 to 10 Point
Seniors: 11 to 12 Point
You have something to figure out, a problem to solve, how do you do it? Do you go for a walk or run, take a warm shower or do you stay put and hash it out until you have a solution? The answer is yes. The understanding of how creativity and imagination works goes like this. When you are presented with a problem or task, for instance, organizing a lot of information or creating a new user experience for your customers, you need a basic idea or concept. Something to get the ball rolling, inspiration perhaps; go for that walk or run. What happens when you do that kind of activity is that you actually open yourself up to distraction. And distraction opens you up to possibility. Those flights of fancy spark ideas; ideas that may not fit your typical path of problem solving can turn out to be insightful and innovative. Now once you have your inspiration it’s time to drill down and work. That’s where you trial and error and revise and refine. Time to shut out distraction and focus on the problem at hand. The key to revision and refinement is to go far enough but not too far. You need to revise more than you think and stop before you think you’re done. That’s an oblique statement but once you’re at that place you’ll understand.
Here you are shooting the award luncheon. You cleverly got your group shots already. You got those early because: 1. I told you to do that before and 2. Inevitably some one you need a photo of leaves early. Now you’ll still shoot the honoree holding their award, plaque, or whatever. But just in case that photo comes out badly you have a back-up picture to use. But what happens if you have a lot of space on that web page or newsletter and not much copy or better, lots of copy that needs to be broken up but unified together? That’s where you take your own version of stock photos. Take a close up of the award. Take a photo of the invite, the poster directing people to the event, event attendees, the honorees or other VIP placards. Take photos of anything related to the event. Then once you are back at the office, crop, crop, crop. Crop your photos, crop them a lot. Use those cropped images as paragraph starts, Use them to fill in a large space that lacks copy. Use them as page cues, an indicator that the story continues here. Below the first image is the whole picture. The others photos are cropped elements of the same photo, see? Keep that in mind, it can save your sit-upon.