What you need to know about email blasts

Forget the details of why or why not. These were the questions I had and here are the answers I found.
How often should I send out an email blast? Twice a month, have real content. Don’t fill it with fluff.
When should I send it? Tuesday or Wednesday around lunchtime.
What about content? Include text and images. Lot’s of email programs filter out images. Make sure you have text and be sure your content has interest and something to click through to.
This I will tell you, the number one reason for unsubscribing is too many emails.

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