Ain’t it Grand?

Look at the three Grand Openings.

Which one is for the opening of a Salvation Army Store? Which one is for a supermarket and which is for a lemonade stand? Not too hard to tell is it? That’s because each chose a typeface that suited them. So maybe not the lemonade stand; but don’t be all like, “Any kid today worth her salt would have a marketing plan and a branding strategy.” Probably, but that isn’t my point. Don’t treat the blood drive like the Oscars. Nothing kills a bad product quicker than good packaging. Find something sincere. Yes you can, if Charlie Brown could find a sincere Christmas tree you can find a sincere typeface.
Typefaces used: Chancery, Impact and Lisa Script. Lisa as in me, it’s my handwriting converted into a font. Cool—yes?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s