Ain’t it Grand?

Look at the three Grand Openings.

Which one is for the opening of a Salvation Army Store? Which one is for a supermarket and which is for a lemonade stand? Not too hard to tell is it? That’s because each chose a typeface that suited them. So maybe not the lemonade stand; but don’t be all like, “Any kid today worth her salt would have a marketing plan and a branding strategy.” Probably, but that isn’t my point. Don’t treat the blood drive like the Oscars. Nothing kills a bad product quicker than good packaging. Find something sincere. Yes you can, if Charlie Brown could find a sincere Christmas tree you can find a sincere typeface.
Typefaces used: Chancery, Impact and Lisa Script. Lisa as in me, it’s my handwriting converted into a font. Cool—yes?

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