Monthly Archives: May 2012

Remembrance Day

In Flanders fields the poppies blow
Between the crosses, row on row,
That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below.

We are the Dead. Short days ago
We lived, felt dawn, saw sunset glow,
Loved and were loved, and now we lie
In Flanders fields.

Take up our quarrel with the foe:
To you from failing hands we throw
The torch; be yours to hold it high.
If ye break faith with us who die
We shall not sleep, though poppies grow
In Flanders fields.

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White backgrounds maybe, white ceilings, never

Graphics are nearly always on a white background. Why is this? Have you ever tried to place a logo or graphic on a PowerPoint slide with a colored background? Did you get a white box around it, like the example below? Here’s why. When a graphic is converted to a jpeg, or most other file formats the file, “flattens.” The areas where it was transparent have to be filled in. And it gets filled in with white. Unless you have some kind of image editing software like Photoshop you won’t be able to do much about it. And that is why white rules. If you are setting up a template for others in something like PowerPoint, keep that in mind so that their graphics can still look professional.

The white ceiling thing, there’s nothing to be afraid of. I don’t have a white ceiling in my house. The ceilings are either a light shade of the wall color or a light complementary shade of the wall color. Our bedroom walls are a medium to light purple in the gray family and the ceiling is pale green. It’s quite nice if I say so myself. And my studio/husband’s office is my Mother-in-law’s go to color, a lovely medium warmish gray. The walls and ceiling are this color. It’s neutral but rich and anything hung on the walls look great.

Ain’t it Grand?

Look at the three Grand Openings.

Which one is for the opening of a Salvation Army Store? Which one is for a supermarket and which is for a lemonade stand? Not too hard to tell is it? That’s because each chose a typeface that suited them. So maybe not the lemonade stand; but don’t be all like, “Any kid today worth her salt would have a marketing plan and a branding strategy.” Probably, but that isn’t my point. Don’t treat the blood drive like the Oscars. Nothing kills a bad product quicker than good packaging. Find something sincere. Yes you can, if Charlie Brown could find a sincere Christmas tree you can find a sincere typeface.
Typefaces used: Chancery, Impact and Lisa Script. Lisa as in me, it’s my handwriting converted into a font. Cool—yes?

Elusive Brilliance

I had a brilliant idea for this post. Then I forgot it. I told my husband I forgot my brilliant idea, idea #1 that is. And now he’s threatening me with an iPhone and Siri. I wonder if she will keep after me to finish tasks, if so, we might have something then. Here’s the next brilliant idea while I try to remember the first. It’s not my brilliant idea actually it’s my husband’s brilliant idea. When you write an email that is taking the place of a letter that back in the day would have been printed, placed in an enveloped and mailed; write the email as if it were a letter. Put the date, the bricks and mortar address and the proper salutation at the top. Write your copy just like a letter and end it with sincerely and your name, address, email (I know—just do it) and phone number. Two things are happening here. The first, (by the way this is a great way to send a thank you follow up to an interview) is that you are using technology for efficiency. Second, is that you also know how to do things formally. If this is the follow up to an interview, print it out and sign it and send it as well. And print the envelope. Seriously, print the envelope.

Some of my un-favorite things part I

The curse of knowledge strikes again. When planning and event with invites, posters, be it a golf outing or awards dinner share as much information as you can. My un-favorite things is having too little information.

To the tune of My Favorite Things

Dates on posters that don’t include the year,
Locations without addresses is it far, or is it near?
What should I wear, how should I dress,
Is it outdoor and muddy, or ballroom best?
 
When does it start, when does it end,
Will there be food or for myself must I fend?
The wine and the beer are in the back, distance far,
Tell me in advance-free or cash bar?