Monthly Archives: March 2012

Giving your documents that last bit of polish

It seems silly and it isn’t alway possible but—If possible even out your columns. At the bottom of a two or more columned page make sure the columns end on the same line. You might have to fudge it some. Up in the body some where you may have to add a point or two after a paragraph. Like I said it isn’t alway possible but when you can it gives your document that last bit of polish.

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Do you have to spell it out all the time, every time?

Yep, you do. Use the company logo on the picnic flyer? Why? Don’t you know whom you work for? Sure you do. Doesn’t matter. Put the logo on. Why? Because it’s who you are, the company picnic is the company picnic. The idea isn’t to cram company identity down colleagues’ throats, but to remind them they are part of something. You can have the coolest logo, the slickest branding but it’s your people who are the company. Create a sense of ownership. They’re part of a team, your team, and the team’s home field is the office, shop or factory. From nine to five the company is part their identity. Make your branding something they can be proud of. Heck, make your company or department something they can be proud of. Now I don’t mean to plaster your logo all over everything, that’s a little big brother. Still, it’s your brand it needs to be front and center and branding, my dear, never sleeps.

Spring is just around the corner as is spring cleaning and annual reports

As far as cleaning goes you’re on your own, but annual report season brings me to the subject of this post. Annual reports are lots of numbers and charts but the powers that be like to preface all that with warm and fuzzy aspects of the otherwise cold, hard business world. How do they do that? By using photos of their employees doing things together. If you are taking those photos or you see someone taking those photos, please do a kindness to the designer of the annual report, newsletter, grant application, whatever. Take pictures of peoples faces. When people are doing good they tend to face toward what they are doing, painting houses, picking up trash, or planting flowers. They tend to be bending over, facing their work and that means not facing your camera. Get in front of them, have a few people pose together, ask that guy to stop for a moment and pose with his shovel, clippers, or paint brush. Get their fronts. You wouldn’t think it but I have zillions of unusable photos of good people doing good things all with their do-gooder backs to the camera. Turn your heroes around, thank them for their service and ask them to smile.