Monthly Archives: February 2012

Face your page right into the gutter

A couple more printing terms to brighten your day. Facing pages are pages that do just that, face each other. Page four and five face each other. Facing pages are also called Spreads or Readers Spreads. None of these are to be confused with Printers Spreads. Printers Spreads are a very different animal. Printer Spreads are how documents are built. Take a look at a newsletter or booklet that is folded and stapled down the center. The front cover and the back cover are printed on the same sheet of paper. The inside cover and the back inside cover are printed on the other side of the front and back cover. The entire booklet/newsletter is done this way. When a document is being built this way it is called imposing. It is very confusing trying to keep track of page order, which is why most printers rather do it for you. They are much better at it. The gutter is easy. The gutter is where the pages meet at the centerfold. The thing to know about gutters is to make sure they are wide enough so the type from a thick book doesn’t end up in the gutter. A sad thing that is, when good type goes into the gutter.


Redundancy is good for electricity but not for web sites

I saw a web site last week that had about eight pages it didn’t need. When you pay to have a web site designed don’t look at the cost and weigh it against how many pages you get. Do you put events on your front page? Then why, oh why would you have a dedicated events page? Do you put news on the front page? Then you don’t need a page for news. Look at your web site right now. Well not right now. Do you have a page of explanation before you get to the meat of your content? Make your explanation a side bar and keep it all on one page. Having your visitors click through page after page is gratifying for your stats, not for your visitors. And if you have a web master or designer on staff have them design a site you can update. There are software programs that will allow you to easily update information on your site yourself.

More photography tips because I got a new camera

My blog, my choice. I can rate the crème in Oreo cookies if I want to. My new camera isn’t anything fancy. It’s a step up from a point and shoot and two steps down from a DSLR (Digital Single Lens Reflex-or a 35 mm for you Luddites). Winter finally arrived here in Southwestern Pennsylvania bringing along cold air and snow. Beautiful pictures can be taken of snow and snowy landscapes but if you set your camera to auto they might not seem so pretty. The auto setting tends to flatten and dull snow. Everyone knows that snow if full of color and shadow. You can capture more of the subtleties of snow by using your flash. That’s right use the flash. It will help the camera record more of the nuances. When taking portraits, if your camera has a pop-up flash try this: hold the blank side of a white business card at a 45 degree angle to the flash. It will bounce the flash off the ceiling and soften the harshness of the flash blast. It really helps with that deer in headlights appearance of people shot with a flash head on. The last thought is really two. The self timer, if you are shooting something close up or in low light your photo will not be blurry if you take the shot using your timer. The second is a tripod. A six-inch table-top tripod will improve your photo quality. One, because by positioning your camera with a tripod you are taking more time and that time and effort translates into better pictures and two it is a stable base to take a steady picture. A timer and a tripod are even better. A bottle cap, a nut, a couple of washers and a bolt and you can make your own tripod.

We can’t all, and some just don’t. That’s all there is to it. ~A. A. Milne

When it comes to building your own web site, not everyone can, not everyone wants too and some just plain cannot. And, that is all there is to it. Which are you? You may be able to build your own web site but should you? You have a lot of options out there. You can subscribe to a web host who provides templates. You can get Dreamweaver, (Dreamweaver is web page design software) you can even save word files as web pages. If you are a company and a professional appearance is paramount to your credibility hire some one to do it. That said, work with that person to design a site that can be updated by you. I don’t mean design overhauls, I mean updating the date of the annual picnic. Announcing your big promotion, that kind of stuff. With Contribute, software that goes with Dreamweaver you can update your site yourself easily. If you want a site for family and friends by all means go for it. I would suggest you use a provider that supplies templates. The monthly rate may be a little higher but everything can be pretty much done for you.