When first we practice to deceive

Tangled webs. Complex web sites. Animations, movies, downloads. What about you? What do you need your web site to do? Notice I said need—not want. You can get a designer to orchestrate a very complex site for you. The web can do incredible things. But do you need it? Do you need some big dog and pony show before your customer can get to the grit of your site? Less is more. How do you know what you need? Like a logo ask yourself some questions.

  1. Do you want to sell things?
  2. Do you want people to share their information? Newsletter sign up? To contact?
  3. Are you giving something away for free? Free downloads?
  4. Are you conducting web seminars? Providing demo clips of products, presentations?
  5. What are your goals for the web site? In other words, what do you want your customers to take away?

If you’re selling things, then you do want a comprehensive web site. Get thee to a designer stat.
If you are gathering information, guard it carefully and don’t send unwanted information.
If you’re giving away free stuff are you going to keep offering up new material? If not, don’t do it. You want return visits, the quickest way to lose people is to offer the same old thing. Same answer for #4.
If you want to let them know who you are and how to reach and the services you provide, that’s pretty straight forward. A static site will serve that purpose.
Next: Do it yourself?

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