The shape of things to come

Can your branding be based on shape? Does your newsletter cover fall into basic shapes? Think about a newspaper. Mast head, headline, columns. Those are all shapes. Shapes do not need to be square or rectangle. There are circles and triangles, crosses (t shapes), rings it goes on and on. What can you add shape to? Email, newsletters, memos, bulletins, tell your designer to play with shape. But always, always maintain readability.

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