All dressed up with some place to go

Using different colored papers is a great way to spruce up your printed pieces without increasing costs a whole lot. Another way is judicious use of textures. But before examining what and how of adding texture, let’s get a good understanding of why and examples of where and how. It’s tempting to add a tactile quality to your piece that isn’t relevant to your design. Texture should boost or fortify an idea Texture should not take over and out shine the message. Texture should not be used just because it’s pretty. A texture can fill in a shape or a section. Texture need not be an all over design. Also beware of printing over a texture. The last thing you want is for the message to be obscured by the medium. That may mean using a bolder typeface that can be read. Texture can add much to a design but it should play a supporting role and not be the star. Ways to use texture: frames and borders, individual letters or words, elements in a photograph, short sheets in a booklet (pieces of paper of differing sizes). Next time, ways to create texture: Silkscreen, embossing, de-bossing, foil stamps, engraving and thermography.

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