Curses and pirates and shameless swashbucklers

And that’s as exciting as this particular post is likely to get. But since I have your attention, it’s a curse I’m thinking about, the curse of knowledge. It is a thing my husband tries to banish everyday. We are all guilty of it. We know our area of expertise so well we forget that others are completely in the dark. Businesses deal in acronyms all the time, IBM, 3M, IBD. Unless you know what the knowledge base of your audience is assume they know nothing. Acronym away at the materials and handling convention, but spell it out at career day. After all, getting your message out loud and clear is the ultimate goal is it not? Here are a few graphic design/computer acronyms for good measure.
HTMLHypertext Markup Language
WWWWorld Wide Web
URLUniform Resource Locator
UXUser Experience
W3CWorld Wide Web Consortium
PMSPantone Matching System (printer inks)
CMYKCyan, Magenta, Yellow, Key (black)
RGBRed, Green, Blue (electronic screen colors)
DPIDots Per Inch (number of dots of ink covering an inch of surface)
And my favorite: WYSIWYGWhat You See Is What You Get

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