Dot gain, weight gain, all things we want to avoid

Short and sweet today. Dot gain is what happens when ink soaks into paper and spreads. Think of a drop of coffee on a paper napkin. Now think of that drop of coffee on a table, it just sits on top. With uncoated paper ink will soak in and spread, how much depends on how much ink and the type of paper. Dot gain will be less with a coated paper since the ink will sit on top of the paper. So if you are using an uncoated paper, thin small text is something to avoid or least take into consideration. Large color areas with heavy ink coverage is something to consider too, never hesitate to talk to your designer and/or printer about these issues. It may be a simple as changing a typeface or switching to a paper with less dot gain properties.

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