When it comes to postage, is bigger always better?

I was at a seminar about direct mail. The speaker was very good, informative, had great handouts, etc. One of the points emphasized was getting the most bang for your buck. Often times for the same postage rate a much larger mail piece can be sent. So the lesson here is to check how much the postage is going to be and see if for the same money you can send a larger piece. Great news right? Hold on Cowpokes, that’s a great idea but you’re forgetting an important fact. You also need to consider what a larger size mailer means to the cost of printing. That 4 x 6 card could cost twice as much to print at 7 x 9. Consider all aspects of your project before embarking.


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