What happened to my fonts?

So you spend an ungodly amount of time formatting your wonderful document. It’s beautiful, so sleek, so readable, so elegant. You send it to your audience and await the admiring comments. And you wait. And wait. Philistines! They know nothing about beauty. A week or so later you notice a colleague has printed your document. At last, you think, someone with a modicum of refinement. But what’s this? Courier? Courier! What happened? Here’s what happened; you used a typeface (font) that no one else has on their computers. Your document is actually a series of 0s (zeroes) and 1s (ones). It contains code that tells each computer that when your document is opened how to make it look on screen. Bold this, not that, underline here, capitalize this letter, etc. It also tells that selected computer which typeface to use. However, it cannot use a typeface that it does not have, so it substitutes; and it usually substitutes Courier. To put it another way, say you’re making cookies. The recipe calls for a cup of brown sugar, you only have white sugar, so you use white sugar. The cookies come out well enough but not as good as they would have had you used brown sugar as the recipe called for. Yeah, whatever. But how do you fix this because Courier will simply not do? You save and send that beautiful document as a PDF. –But that isn’t the end of the story just this installment. Look for my entry, Why you love to send PDFs.

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