So it comes to this, you need a logo. Your old logo needs updating. Great news! You’ve expanded and now it’s time for that revamp starting with–a new logo! Whatever the reason there are a few things to consider when designing a new logo. First, don’t design your own logo unless you’re a designer or your cousin’s kid is a designer (a real one–schooled and experienced and all that), otherwise hire one. It will be well worth the money. Here’s a few things to consider to make sure you and your new identity will be a match made in heaven.
- Designing a logo takes time. Your designer should ask you a whole pile of questions. In a later entry I will provide a questionnaire that can be filled out and given to your designated design professional.
- Be certain your logo can be enlarged and reduced in size and still be readable and printable.
- Make sure it is unique, you can’t write out cake in Coke™ script.
- Your logo should work in color and black and white.
- Keep it simple enough that it can be used in different ways, T–shirts, binders, cards, signs, etc.
- If you use art, keep it simple so it is recognizable.